About

Senior judgment, not a junior churn shop.

Hupik is a done-for-you operator built on a simple idea: trusted businesses deserve to be found and described accurately where customers now decide — and that takes senior judgment, not a dashboard and a junior.

// BUILT BY

Fifteen years in search, product and growth — including senior roles in product operations and growth strategy at Google APAC, search marketing leadership at Adobe, and heading search and product at BrightEdge.

Why we lead with AEO.

We lead with AI-search visibility because it’s the white space. Almost every agency still only sells Google ranking — very few have caught up to how answer engines actually work.

But we connect the local, review, content and social work the engines read underneath it, so the visibility compounds instead of sitting in a silo. AEO-led — everything else connected.

How We Work

A few things we hold to.

Illustrative of the outcomes we build toward. As founding clients go live, we’ll replace these samples with their own permissioned words.

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Insight before ask

Every client tool — teardowns, audits — leads with genuine diagnostic value. We prove the gap before we ever pitch.

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Exit ramps, not lock-in

A three-month minimum to do the work properly, then rolling monthly. We’d rather keep you with results than a contract.

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Senior judgment, always

All client-facing work passes a review gate before it reaches you. Junior execution stays behind the scenes.

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Real data over guesses

We measure with real AI-search visibility data, not vibes — and report it in plain language every month.

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Tool-agnostic

We sell a system plus judgment, not a piece of software. The right tool for the job, not a lock-in to ours.

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Singapore, serving globally

Senior judgment in-market, efficient remote execution. The thesis travels to any market shifting to AI search.

Why Hupik exists

Good businesses shouldn't lose to the loudest one online.

That gap used to be an SEO problem. Today it’s bigger. When a customer asks ChatGPT or Google’s AI for “the best clinic near me,” a single answer comes back — and if it isn’t you, you never even got the chance to compete. Most trusted local businesses don’t know this is happening, and most agencies still aren’t equipped to fix it.

After fifteen years building search and growth at some of the biggest names in tech, one pattern kept repeating: the business with the best reputation in the real world often isn’t the one the internet — and now AI — recommends.

Hupik was built to close that gap for the businesses that have earned their reputation and deserve to keep it. We lead with AEO because it’s where the gap is widening fastest, and we connect the local, review and content work underneath it so the visibility actually holds. Done for you, by senior people, in plain language.

The machine's version of you should match the truth. Our whole job is making sure it does.

Free · No commitment

Let's start with your teardown.

The best way to see how we think is to see it applied to your business. No pitch, no lock-in, no jargon.